China Strategy

China Strategy

A vast number of western businesses are aware of the size and scale of opportunity of the China market. Almost an equal number find it impossible to understand how to enter the market at all; and of those that do attempt market entry, many will tell you success is not easily attained.

Why the conundrum? Usually it comes down to a lack of China knowledge and experience, and a plain ol’ lack of China CQ (Cultural Intelligence).

Having lived and worked in and out of China for over 15 years, James’ linguistic, cultural and business expertise provide impressive insights to any western organisation seeking to do business with, or make entry into the China market.

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How We Help You Develop Your China Strategy

We don’t believe in an off-the-shelf approach to designing strategy for China, and in order to ensure we assist you in designing the most effective strategy for your business, we like to follow the below process:

01
Let’s chat

Before undertaking any deep dive into strategy, we would like to have a quick no-obligation chat to explore what your business does, and discuss what you may or may not be able to achieve in your business’ China vision. After this 2-hr ‘brainstorming’ session, we would have identified some initial starting points for your journey to developing your strategy to achieve your China vision. But be warned: there is also the possibility that we may honestly tell you that you are not ready for China, and need to take further steps to get your business prepared to take on the world’s largest market.

02
Confirm scope

Following our initial engagement with you, we will provide you with feedback on what we believe is (and possibly, what is not) realistic strategic scope for your engagement with China. You may decide to take the information from the session and continue the journey on your own; or you may wish to engage us to run the process for you in which case we will provide you with next steps and costs to develop your strategy.

03
Research & Strategise

Having received confirmation to develop your strategy, we will engage on a research and refining process which ensure the final strategy document is informed, practical and unique to your business circumstances. There will be numerous check-ins with you throughout this process to make sure we are on-track with your expectations, followed by a final ‘strategy reveal’ presentation to your business’ decision makers for sign-off and execution.

04
Execution consulting & relationships

One of the key aspects of doing business with or in China, is the concept of ‘关系’, or ’Guanxi’ (literally translated as ‘relationships’). Where possible, JC&A will try to assist you in providing introductions to reliable partners or reliable pathways to find partners required to execute your China strategy. Where we cannot assist with such introductions, JC&A can provide solutions for due diligence, where required, in China.

05
Measuring effectiveness

It has long been argued that a business strategy can never be proven a success (or otherwise) unless it has been measured. It is not possible to measure a strategy’s effectiveness unless performance measures, indicators and / or metrics have been considered and monitored throughout execution. Evaluating how the strategy’s execution is performing provides decision makers with the opportunity to make necessary course corrections.

So? What are you waiting for? Let’s chat today

As Laozi famously said: “A journey of a thousand miles begins with one step”. Take that step today and begin realising your China vision by reaching out to us here:

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China Strategy

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