James and his team were engaged to develop content that was then streamed live on this online travel giant’s own application in China. The outcome included over (AUD $200,000) sales of food & beverage, travel & accomodation products within a 1-hour livestream.

The client was a Chinese travel platform giant, who after years of disruption were looking to run a post-COVID conversation campaign on their own platform.

Our team was engaged to develop a series of high-quality short video assets that could be presented in a 60 minute livestream to a Chinese audience. James was the local Aussie ‘anchor’, and was responsible for showcasing a range of accomodation, attractions and natural tourism assets virtually. The outcome included over AUD $200,000-worth of sales of food & beverage, travel & accomodation products within a 1-hour livestream.