James and his team were privileged to have been engaged in delivering a short video series to both promote and sell an age-old Australian beverage product in China.

Our client was responsible for the sales and marketing of a well-known Australian beverage in China, and engaged JC&A to produce a series of short video content for the promotion of the beverage.

The final result was 3 short videos delivered on China’s largest short video platform Douyin, achieving enviable results including sustained ROI of over 2.0. The 3 videos have now been watched over 175,000 times, and over 6,200 interactions with Chinese consumers.